Heart Evangelista, Celebrity Environmental Advocate of “Save the Earth, Share Happy”
PRESS RELEASE

Photo of celebrity environmental advocate Heart Evangelista courtesy of Orange Magazine TV.

Popular celebrity Heart Evangelista joined the delegates and candidates from Miss Earth Pageant 2012 to show support to SM Supermarket and Unilever’s latest innovation on the Greenbag during the “”Save the Earth, Share Happy” event held at SM Megamall Activity Center.

This year, Selecta Ice Cream joins the endeavor to lessen the use of plastic bags and promote eco-shopping among its customers through the Red Chiller Bag, the latest evolution of SM’s Greenbag advocacy, which shoppers can avail when purchasing Selecta products. The Red Chiller Bag is also perfect for other frozen items.

“The unprecedented success achieved by the Greenbag, which has now become part of the daily lives of millions of SM shoppers who visit our stores everyday, is a good indication of our patrons’ eagerness to actively participate in saving the environment,” expresses SM Food Group President Joey Mendoza.

The Greenbag program started way back in 2007 and it has since became a lifestyle among SM patrons. In 2012, SM introduced the My Own Bag (MOB) campaign, and now with the Red Chiller Bag, SMSupermarket and Unilever Philippines aim to encourage more shoppers to re-use and recycle, and at the same time marking a new way of sharing happiness.

This is the best time to promote environmental awareness and would it be more fun if we continue using these eco-friendly bags every shopping day?

More so, and other exclusive deals every time they use their Greenbag and Red Chiller Bag when shopping in SM Supermarkets, Savemore and SM Hypermarkets branches.